Franchising is experiencing an unprecedented boom in Vietnam, attracting major international brands as well as rapidly expanding domestic chains. However, the close-knit nature of this business model—revolving around shared profits, operational guidelines, and brand identity between the Franchisor and the Franchisee—often becomes a breeding ground for highly complex legal conflicts. When disputes arise over revenues, […]

Question: Our company is located in Ho Chi Minh City and operates in the food service industry. We have also registered our trademark. Currently, we aim to expand to other provinces and cities in the country by franchising to other parties. Could you please advise on any conditions required for our catering service and if […]

Question: Our company is located in Ho Chi Minh City and operates in the food service industry. We have also registered our trademark. Currently, we aim to expand to other provinces and cities in the country by franchising to other parties. Could you please advise on any conditions required for our catering service and if […]

1. Case Background SB Law represented Company X, a Hong Kong-based business, in franchise registration with the relevant authorities in Vietnam. The franchise registration was for the hotel services industry, linked to various trademarks. According to Company X’s franchise model: Company X receives a trademark license from K and SCH. Company X signs an exclusive […]

Franchising is one of the most popular business models, especially in service industries such as F&B, education, and hospitality. However, to operate a legally compliant franchise in Vietnam, businesses must adhere to strict legal regulations, including the franchise registration process with the Ministry of Industry and Trade (MOIT). 1. Practical Experience SB Law has successfully […]