Currently, Vietnam enterprises, besides the use of the traditional sale channels, they utilize the television as a new channels to directly supply the products to the consumers. Television with the advantages of a media which coordinates the imagines, sound and movement, quickly and effectively impacts on the consumer trends.
Notwithstanding, due to the development is too fast and too hot, recently appeared the sequences of violations of business selling goods through television, the typical infringements are mere puffs, advertising and sale of counterfeit goods or inferior quality. Consequently, it leads to many complex implications including affecting to the benefits of the consumers, affecting to the goodwill of the sale enterprises through television.
When involving in the program, Lawyer Nguyen Thanh Ha provided some legal opinions regarding this issue, simultaneously, provided the information, measures to regulate the advertising and sale activities on television.