US investors are showing their keen interest in the Vietnamese market thanks to political stability and cheap labour costs. Many US business groups like Intel and IBM have reaped substantial success in Vietnam.
Major financial institutions such as Citibank, JP Morgan Chase, Wells Fargo, and Far East National Bank have also recently invested in Vietnam, establishing a solid foundation for US businesses to continue expanding into the Vietnamese market. In early 2013, famous US company Procter & Gamble (P&G) invested US$80 million to upgrade its Pampers Baby Care factory in the southern province of Binh Duong. P&G Vietnam General Director Emre Olcer described Vietnam as one of his company’s priority markets. The company’s investment capital has tripled so far, reaching US$200 million in 2012, and is expected to rise in the future. The US KKR & Co investment fund has also decided to invest an additional US$200 million in Masan Consumer Corp’s business activities. According to experts, the investment decisions of US businesses demonstrate their trust in the Vietnamese market despite domestic and international economic difficulties.