On July 9, 2026, in Hanoi, the Center for Digital Asset Rights and Solutions (RDAS), in collaboration with the VNA Digital Content & Media Center (TTXVN), the Intellectual Property & Creativity Magazine, and TOP Media, successfully organized the Launch Ceremony of L.E.C.O.C.E Digital Infrastructure – an integrated platform for intellectual property rights, data, and asset solutions. Within the framework of the launch event, SB Law Co., Ltd. officially signed a strategic cooperation agreement with RDAS. This partnership aims to strengthen legal consulting mechanisms, support frameworks, and dispute resolution for intellectual property (IP) rights both within Vietnam and internationally.
This event marks a significant milestone as Vietnam enters a phase of enhanced enforcement of intellectual property rights, driving national digital transformation and accelerating the growth of the creative economy.
1. The Launch of L.E.C.O.C.E Digital Infrastructure – A Turning Point for IP Asset Management
The introduction of the L.E.C.O.C.E Digital Infrastructure marks a major step forward in applying advanced technology to protect copyrights, related rights, and other intellectual property assets in Vietnam. Developed through a joint effort between mainstream media agencies like the VNA Digital Content & Media Center (TTXVN), specialized organizations such as the Intellectual Property & Creativity Magazine, and leading tech units, L.E.C.O.C.E aims to build a transparent and secure data ecosystem.
This digital infrastructure provides optimized solutions for identifying, storing, managing rights, and commercializing various types of IP assets in the digital environment. It addresses a long-standing, persistent challenge for content creators, tech companies, and right holders amid the rise of sophisticated, cross-border digital piracy.
“The migration of traditional intellectual property assets to the digital space unlocks massive business opportunities but also introduces complex legal risks. The L.E.C.O.C.E infrastructure, coupled with the involvement of specialized legal institutions, serves as an ironclad foundation safeguarding the legitimate rights of stakeholders.”
2. SB Law and RDAS Strategic Partnership: When Law Accompanies Technology
Recognizing the vital role of blending digital asset protection technology with a solid legal foundation, SB Law entered into a strategic cooperation agreement with RDAS right at the event. This partnership materializes commitments to establish a comprehensive framework for legal consulting, IP support, and dispute resolution at a higher standard.
The core areas of cooperation between SB Law and RDAS include:
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Comprehensive Legal Consulting: Supporting domestic and international organizations, businesses, and individuals in establishing rights, assessing asset value, and legally commercializing IP and digital assets.
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Proactive Legal Risk Mitigation: Leveraging data from the L.E.C.O.C.E infrastructure to provide early forecasts and warnings regarding potential trademark, copyright, and industrial design infringements for clients.
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International Dispute Resolution Networks: Jointly handling, litigating, and protecting the legitimate rights of Vietnamese enterprises expanding abroad, as well as safeguarding international brands within Vietnam.
3. Driving Comprehensive Partnerships to Protect Intellectual Property Rights
The agreement with RDAS is part of SB Law’s long-term strategy to continuously expand its partner network, enhance enforcement capabilities, and protect IP rights in the digital era. As one of the leading law firms in Vietnam with specialized expertise in Intellectual Property, SB Law has always been a pioneer in adopting new technological trends—such as Blockchain, AI, and Big Data—and applying them to legal practices.
An SB Law representative shared that in the coming period, the firm will continue to promote bilateral and multilateral cooperation with rights management organizations, business associations, and state regulatory authorities. This enhanced collaboration ensures that SB Law’s clients always receive comprehensive protection solutions that go beyond administrative procedures, optimizing technology and delivering effective real-world litigation.
The strategic cooperation between SB Law and RDAS once again affirms SB Law’s mission: to remain a solid legal anchor and a reliable shield that maximizes the creative achievements and brand value of enterprises in their international economic integration journey.
SAFEGUARD YOUR BRAND & INTELLECTUAL PROPERTY ASSETS WITH SB LAW
Is your business facing challenges with trademark registration, digital copyright protection, or intellectual property infringement disputes? Contact SB Law’s team of expert lawyers today for optimal strategies and comprehensive legal solutions
