In the F&B (Food & Beverage) industry in general and the craft beer market in particular, delicious flavor is a necessary condition, but eye-catching packaging design is the sufficient condition for customers to decide to open their wallets. A packaging design encapsulates the soul of the product, the story of the founder, and the brand’s positioning. However, what will you do when that passionately crafted “jacket” is blatantly copied by competitors, causing consumer confusion and decreasing revenue? The successful protection story of Hai Ly Ocean Spirit Beer with the accompaniment of SBLAW is the perfect answer to this problem.
From a Passion for Brewing Craft Beer to a Mindset of Protecting Intellectual Property On the bottle label of Hai Ly Beer, there is a proud line: “Handcrafted by Mrs. Ly herself, meticulous down to every detail, this limited product celebrates the art of natural fermentation…”. For Le Thi Ly Business Household, each batch of beer is not just a beverage, but a true work of art. Recognizing that the uniqueness of the ship sailing out to sea along with the delicate color layout on the bottle label could easily be “copied” by other breweries, the brand owner decided to establish a strong legal barrier early on. And SBLAW was trusted and chosen as the companion.
On May 12, 2026, the joy became complete when the Copyright Office of Vietnam officially issued Certificate No. 4517/2026/QTG for the work: “The form of expression of the product packaging of Hai Ly Ocean Spirit Beer”. The work created by the author Le Thi Ly herself has been absolutely protected by law under the category of Work of Applied Fine Arts.
Packaging Copyright Registration: Small Investment, Big Lifesaver Many businesses often focus only on Trademark registration (Logo/Brand Name) while forgetting that registering the Copyright for the form of expression of packaging (Work of Applied Fine Arts) brings an extremely flexible and rapid protective power:
- No long waiting: Instead of taking years like the registration procedures for Trademarks or Industrial Designs, packaging copyright registration has a statutory examination time of only 15 working days from the submission of a complete and valid dossier. You can quickly possess a “legal weapon” to launch your product into the market.
- Thoroughly handling counterfeits: Even if a competitor intentionally changes the brand name but retains the exact layout, colors, ship imagery, or patterns on the packaging similar to Hai Ly Beer, the owner has full rights to use Certificate No. 4517/2026/QTG as ironclad evidence to request the Market Surveillance authority to confiscate and destroy the counterfeit goods.
SBLAW: Keeping Your Creativity Complete Different from dry administrative procedures, protecting a “work of applied fine arts” requires the representing organization to possess aesthetic thinking and a deep understanding of Intellectual Property Law to optimize the scope of protection for clients. At SBLAW, we simplify all legal barriers. Clients like Le Thi Ly Business Household only need to focus on brewing excellent batches of beer. The entire complex process from: Assessing the protectability of the packaging, standardizing prints, drafting strict legal guarantees, to closely monitoring the dossier at the Copyright Office is directly and comprehensively handled by SBLAW experts.
Look at the success of Hai Ly Ocean Spirit Beer – they are ready to sail out without any fear of having their identity “stolen”.
Is your product packaging securely protected yet? Don’t wait until counterfeit products appear widespread on supermarket shelves to start looking for solutions. Contact SBLAW today to turn your packaging design into an inviolable exclusive asset!
- HOTLINE: 0904 340 664
- Website: sblaw.vn
- Email: info@sblaw.vn
