May an Enterprise Use Customers’ Personal Data to Send Advertising Information? When Is Customer Consent Required?

Question Our company holds customers’ personal data and intends to use such information to send information about products, services, and promotional programs. May the company use customers’ personal data for advertising purposes? In which cases is the customer’s consent required?   Answer Since 1 January 2026, the 2025 Law on Personal Data Protection has been […]

Can the company unilaterally terminate the employment contract with an employee who consistently fails to meet performance targets and receives negative customer feedback?

Question: “My company recruited an employee for a sales position, however during the work process, this employee often failed to complete targets and received negative feedback from customers. In this case, does the company have the right to unilaterally terminate the employment contract with this employee?”   Answer: According to Point a, Clause 1, Article […]

IS IT NECESSARY TO SIGN NEW EMPLOYMENT CONTRACTS AFTER A CORPORATE MERGER?

Question After a company is merged or consolidated with another company, do the existing employment contracts remain valid, or must the successor company sign new employment contracts with its employees? Answer Under the Vietnamese Labor Code 2019, a merger or consolidation of enterprises does not automatically terminate existing employment contracts. The successor employer is responsible […]

WHAT PROCEDURES MUST AN EMPLOYER FOLLOW WHEN REDUCING ITS WORKFORCE DUE TO CORPORATE RESTRUCTURING?

Question What procedures must an employer follow when terminating employment contracts due to organizational restructuring, technological changes, or economic reasons? Answer Under Article 42 of the Labor Code 2019, an employer may terminate employment contracts in cases of organizational restructuring, technological changes, or economic reasons. However, such termination is only lawful if the employer fully […]

NOTICE ON SALES PROMOTION

Question:   Dear Mr/Mrs Attorney, we are seeking legal advice on implementation of foreign investor repurchase capital of local company. Thank you. Reponse: SB Law

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